Walk This Way!

London has always had links with the fashion world and there was a time when Carnaby Street was almost seen as the Mecca of the fashion world. A time when mini cars and miniskirts were all the rage and the world looked on in wonder.
Fashion being fashion means that things change, but although London may not figure as prominently as Paris, although top designer brands are still associated with the city. Fly London is one such example of a leading brand that is not afraid to be bold and different.
As a one-time manufacturer and supplier of private label boots and shoes to certain high street footwear stores, the brand soon realised that these high street stores were not ready to pay a price that reflected the true value of their product and so in 1995, they struck out on their own and launched the label we see today. It is a good job they did, because had they continued to serve the nationally known footwear store instead of setting up on their own, they may very well have ceased to exist a very long time ago.
The brand's reputation has been built on their ethos which states, 'always progressive, never conventional' and the resulting styles have gone on to take Fly London to the highest heights and has carved a niche for them as an innovative and leading brand.
The truth of the matter is that, although Fly's designers have been given carte blanche with their design inspiration, the label still uses conventional techniques in the construction progress. The mixture of contemporary design and traditional manufacturing techniques has served to produce a stylish product aimed squarely at the youth market.
Fly London has maintained a global reputation and their shoes and boots are available in nearly every major city across the world as well as receiving extensive coverage online.
You can also find the brand represented in most major cities around the globe, further consolidating its place as a world leader. The quirky modern styles based on traditional techniques are proving popular with the youth market the world over.
To recap then, Fly is a significant player in the designer brand shoe and boot world and the product is primarily aimed at the youth market globally. Increased brand awareness is helping to drive Fly nearer to the forefront of the shoe and boot industry and this in turn is increasing brand awareness.